Featured Client: Army Issue

Army Issue is an army surplus store based in Mississauga, Ontario, Canada. The company was fairly active in their local community however wanted to expand its consumer reach. A full website redesign was done along with the implementation of an e-commerce online store. Visit Army Issue

Featured Client: Mississauga Heights

Mississauga Heights is a new roofing repairs company that will be opening its doors by the end of summer 2009 in Mississauga, Ontario, Canada. The owner of the company was really enthusiastic about the business card/logo having orange in it. This is the final result that I came up with that he ended up being really happy with.

Featured Client: MDA CNC Machining

MDA CNC Machining is a CNC and traditional machining company located in Concord, Ontario, Canada. The company has been manufacturing and designing custom metal parts to customer’s specifications for over 40 years. MDA was looking for a simple website redesign along with fresh written content. Visit MDA

 

Featured Client: Bedlam Brewing Co.

Bedlam Brewery is an upcoming beer company located in Etobicoke, Ontario, Canada. The company wanted to stand out from the crowd by using a horror/science fiction theme in order to market itself. The company is actually really fun to design for as the theme allows for a lot of creativity. Read More..

Design

 

Powerful first impressions are crucial. One could say that the quality of the product or service is what should differentiate one company from another, but to a first time consumer, design is often the deciding influence for choosing a product. Visual design can be used as a method to communicate ideas, generate desire, educate, and convey a company's values and personality.

Before starting any design work, Andre Perras Freelance Web Design strives to understand the driving force behind your company. Indentifying such variables as a company's values, mission, target market, and competitive environment allow the formulation of a design direction that will yield the greatest return on investment.

Persuasive SEO Copywriting

 

Search engine optimization (SEO) is the process of engineering a web page to rank at the top of a potential customer's search results for selected keywords. In today's competitive landscape, it is easy to get lost in the clutter due to the sheer volume of competing websites, leaving potential customers no way of finding your site.

As SEO has become a necessary evil, writers often scramble to insert and repeat as many keywords as possible in an attempt improve search result rankings. While this process often works, it can leave content unreadable, disengaging potential customers.

It is my philosophy that SEO copywriting should not only improve a website’s search result ranking, but also capture the essence one’s business to inform and create meaningful connections with potential customers. While this process may require a little more thought, the end result is infinitely more rewarding.

Web Metrics

 

One of the greatest things about online marketing is the ease of measuring the actual performance of one's online web efforts using analytics. Pay-per-click, social media marketing and search engine optimization campaigns are easily tracked allowing for simple and straightforward identification of what types of online channels or marketing directions are yielding the greatest return on investment. If a business is marketing but not measuring consumer response, many opportunities will be missed to refine one's campaign, which would allow for further customer engagement.

Whether your business is looking for off-site analytics tracking programs or self-hosted programs, there are a number of web applications available, many at low to no cost. Depending on the specific needs of the business, the most suitable program will be utilized.

Internet Marketing

Link Building

A big part of any SEO strategy is link building. Link building refers to increasing the number and quality of incoming pointing to your site? Incoming what?. This is possible using a variety of methods such as directory submissions, social bookmarking and creating reciprocal links. While link building can be time consuming, it is an invaluable tool as link building can literally make or break your site with respects to obtaining your desired position in search results, allowing greater customer access and visibility.

Pay-Per-Click (PPC)

Though traditional search engine optimization methods are rewarding, results are not always immediate as it is more of a long term strategy.  PPC advertising provides a more flexible and responsive alternative or accompaniment to SEO. This type of internet advertising allows companies to bid on keywords in order to quickly optimize search engine visibility. It is able to lower cost per lead substantially versus other advertising methods as your business pays for only leads that choose to visit your site. As your business is able to precisely target prospects and control how much is spent on this form of advertisement daily, the end result is a greater ROI.

Social Media Marketing (SMM)

Social Media Marketing (SMM) is one of the most cost effective ways to engage customers, create exposure and stimulate interaction using such social networks as Twitter, Facebook, MySpace, Flickr, forums, and blogs. Businesses can easily build small and sometimes large communities of followers and supporters, and thereby marketing their existing or upcoming products and services by engaging users with interesting content. As customers expect more interaction with the companies in which they are interested, having an effective Social Media Plan will become a necessity. In addition to creating interaction with customers, social media profiles are also indexable by the search engines, assisting with SEO and further impacting search results. Creating a successful SMM campaign may involve putting together a marketing plan, and inspiring all departments to actively participate in the marketing campaign ensuring a cohesive flow of information to customers.

Affiliate Marketing

Affiliate Marketing is form of marketing in which a business rewards affiliates for driving prospects or qualified leads to their website with either commission of sales, or on a per click basis. Affiliates may do this using a variety of methods such as PPC advertising, e-mail marketing, reviews, banners, java and flash advertisements.

This form of marketing can generate a lot of leads and traffic for your site quickly and effectively while improving organic search engine results as a great number of external links will be generated for you. Depending on your needs, a private affiliate marketing program can be set up, or a number of existing affiliate marketing agents are available which will seek out affiliates for you.